There’s just a couple things I should say about myself before I dive into this breakdown. If you know me, you know I don’t like to do a lot of writing – especially about myself. My strong suit is talking with people, with you, with clients, with anyone. I’m a people person. AND, if I may say, I am also someone who does what they say they’ll do. It’s a point of pride and it’s the reason I’ve centered our entire office structure around the concept of Dictum Factum (What is said is done.)  You can read more about that here.

On a random day this summer, I decided to do my first half-ironman. I enthusiastically tried to recruit the rest of the office with promises of a thrill, performance, and team-building…they were less enthusiastic. That’s ok. I trained and prepared and COMPLETED it. And the takeaway lessons were more than I anticipated.

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SUPPORT MATTERS: The day of the race there was one voice I could hear above all others. It was the one that mattered the most and that kept me motivated even when it got hard: the voice of my wife, Hillery. She was loud, encouraging, and I knew she wouldn’t let me quit. Even in training or during the race, if there were moments where it got hard, her words of support and her cheers at the race kept me going and helped me reach the end goal.  

At our office, I took this lesson and thought about how important communication is to our clients. When they are struggling with a decision, a move, or an investment, our support is there for THEM. We are the support and advice they need along the way as they navigate these decisions that are so important to them and their business.

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COMPLETION MATTERS: The moment I decided I would complete the race, I was committed to it. I had told family, friends, and business partners all about the plan and I was prepared to make sure I finished. I had said I would do it, and I delivered on that promise to myself and others when I finished the race.

At our office, I continue to see the importance delivering on a promise in work. This race became another way to hold myself accountable to the Cecil & Campbell promise of completing a job and delivering on a promise. A basic concept, but integral in building trust in business relationships.

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PREPARE & PACE YOURSELF: This lesson is probably a given. You can’t complete a major race: marathon, half, ironman, half-ironman, without preparing and pacing yourself. There were days when preparation was harder than others, and the easy days were great to enjoy, but it was the hard days that I had to really focus on the goal. During the race, it was time to put all of the preparation into place and keep myself on track, which at times was difficult, but ultimately got me to the finish line.

At our office, preparation and pace are integral to our work. Our entire office is structured around creating an environment where our deals and transactions are properly prepared for. With our team being highly specialized and collaborative, all deals have an extra advantage of preparedness for our clients. We pace ourselves with a lean team. Rather than focusing on “bigger is better” we pace ourselves and our business by focusing on the clients and what is best for them. It’s a concept we were built upon, but it was a good reminder see how important pace can be in delivering the best results and getting to the goal.

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In business, we all know the importance of results. The best results come from having a company that is prepared to support their clients through the process and deliver on their promises. A lesson easily learned from the half-ironman.